WHO, UN, Illumination partner to promote wellness through effective storytelling
WHO, the United Nations Foundation and Illumination have partnered to launch new communication materials that will reinforce safe and healthy practices. The public service announcements (PSA) feature Illumination’s globally beloved Gru and the Minions.
The PSA focuses on lifesaving behaviours to help mitigate the impacts of COVID-19, including physical distancing, being active at home and remaining kind to each other —all aimed at making sure people of all ages stay safe and healthy during this pandemic.
“At this challenging time, we must find all ways possible to provide hope to people while sharing advice that can protect our health,” said Dr. Tedros Adhanom, Director-General of the World Health Organization. “WHO is excited to be working with Illumination and Steve Carell and the joys of the Minions and Gru to promote the importance of physical distancing, keeping active and connected, and being kind and compassionate to overcome COVID-19.”
The PSA is voiced by Academy Award® and Emmy Award® nominee Steve Carrell, who voices the character Gru in the Despicable Me franchise. The PSA will be localized into multiple languages including Spanish, French, Portuguese and Arabic, among others.
“Storytelling is a powerful tool to accelerate positive social change in the world. It is an honor to partner with the WHO and UN Foundation to remind people around the globe to protect themselves, each other and our communities during this pandemic. I am also appreciative to Participant for helping to organize the collaboration and to my partners at Comcast/NBCU for helping to amplify this important message,” said Illumination Founder and CEO Chris Meledandri.
Illumination is the first Hollywood Studio to partner with WHO, the UN Foundation and the COVID-19 Solidarity Response Fund to create an entertaining and educational PSA for global audiences. Participant helped facilitate the collaboration between Illumination to the United Nations Foundation and the World Health Organization.
“As the world continues to grapple with the challenges of COVID-19, one of our most powerful weapons is kindness,” said Elizabeth Cousens, President & CEO of the United Nations Foundation. “We are delighted that the Despicable Me characters are letting their love show and showing ways to keep themselves and their communities safe during this unprecedented time.”
To support the work of the World Health Organization (WHO) and partners in their global work on COVID-19, the UN Foundation helped launch the COVID-19 Solidarity Response Fund that has raised more than $200 million for lifesaving work around the world
Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me, the world’s most successful animated franchise. The company’s iconic and beloved properties, which are infused with memorable and distinct characters, global appeal and cultural relevance, include three of the top-ten animated films of all time