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Vision Statement

There is an African adage that says, “When the roots of a tree begin to decay, it spreads death to the branches.” Lots of countries in Africa are regarded as “developing”. This misleading word, implies the opposite as far as resources and their applications to intensive growth is concerned. Many African countries are a far cry from “developing”. The rest of world vaguely relates with the bad hand history dealt Africa and the continuous exploitation of all its richness and innocence that has sealed its fate as the major underdog that pays and keeps paying for the humanity’s progress. But the rest of the world and Africa’s beneficiaries at large must wake up to the adage – Africa as a wellspring must be prioritized for enrichment, and empowered if any global advancement will be sustained.

At A New Touch of Africa, we are geared to show Africa in its true beauty and shortcomings to the world; revealing the realities that convey its culture, history in the making, places, products and people to the world’s consciousness. We are building the most relatable African culture-oriented brand through quality Afrocentric news, media and products.

Customer Analysis

Our target audience include people across the world who consume or are curious about African culture, trends in business, lifestyle and politics. We procure contents for the average African enthusiasts who have these in common: youthful, adventurous, stylish, digital citizen and with African ties or African. With the understanding that most people who consume contents online have short attention span, we are focusing on this majority and keeping our contents simple, appealing and interesting. ANTOA’s audience base appreciate contents that brings them as close to the realities of Africa as possible. If they would be told anything about the world’s most intriguing continent, they would prefer it is true and digestible.

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