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Yesterday, being the 25th of August, marked the first Africa’s EP listening party in the metaverse performed by Nigerian music artist BNXN popularly and formerly known as Buju in collaboration with one of big names in the scotch whisky space, Chivas Regal.

The Bad Since ‘97 EP (Extended Play, not considered as a music album) has opened the virtual reality performance portal in the African music industry as we may likely see other top African artists taking same innovative approach in promoting their projects.

The party was a blissful experience for music and whisky lovers—perfect blend and a win-win situation for both parties.

BNXN who currently the most featured Nigerian singer and songwriter revealed the tracklist a week ago to get his fans filled with excitement for the big virtual night with Chivas.

Before the main performance, he talked about his life’s journey and in that emotional moment BNXN praised his generation for being able to support each other.

“It’s crazy to see how far myself and my incredible team have come. At the beginning it was hard, trying to get my voice heard, in an industry filled with talented creatives. I’m thankful the hustle paid off and privileged to be part of a generation that hustles and motivates each other to do better, despite the cards we’re dealt, we find ways to elevate ourselves.”

Chivas Brand Manager Elizabeth Anthony added that:

“Chivas is a brand that is synonymous with success, and we are happy to align our values with the Hustle Gen who are living life on their own terms and creatives like BNXN who are redefining success in his own way and taking his community along.”

The much anticipated EP features Big Wiz aka Wizkid, Wande Coal, and Olamide—the Bigger hook dropper on MI’s new album titled The Guy featuring Nas.

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By Elijah Christopher

 

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Elijah Christopher is a lifelong creative artist and a journalist for “A New Touch Of Africa”, an American news media and magazine focusing on Africa-related issues, fashion, new technologies and innovations. He has contributed to several published works, most notably a collaborative poem celebrating Scottish poet Edwin Morgan and in 2021 was the winner of the DIAJ Award for his photo-artistry.

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