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All is set as the Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) prepares to kick off its annual roadshow across key cities in Ghana and Nigeria to further increase its promotional efforts of the city’s ever-evolving tourism proposition to African tourists.

Having experienced strong growth in tourism numbers from Africa in 2019, Dubai Tourism is looking to sustain its momentum by strengthening relationships with key industry stakeholders in the region.

A record number of 52 Dubai-based partners will accompany Dubai Tourism as the 2020 roadshow kicks off in Accra, Ghana on February 24. It heads off to Nigeria, starting with Abuja on the 26th and Port Harcourt on the 28th of February, before climaxing in Lagos on the 2nd of March.

The roadshow will highlight Dubai’s affordable experiences and the diversity of the city’s offerings to key travel partners in the West African region; spanning across travel, accommodation, entertainment and citywide events, with a focus on family travel. Key elements of the event will include breakout network sessions, partner presentations, one-to-one meetings, an education session and Dubai Expert certifications and a briefing update on Expo 2020.

Speaking about the investment Dubai Tourism makes in Africa, Head of Campaigns, Africa (Dubai Tourism), Salim Ali Mohamed Dahman remarked, “The African region is of significant importance to Dubai and we will continue strengthening our relationships and developing strategic activities in this fast-growing market.

The upcoming roadshow gives us the opportunity to reach out to all of our key partners, to align on future trade opportunities and ensure Dubai continues to remain front of mind for African travellers. We will continue to be present throughout the year and aim to steadily increase the number of partners we bring with us each year to this landmark roadshow.

“In 2019, Nigeria was one of our top-performing source markets with a year-on-year increase of 33% in visitor numbers, supported by the increase in seat capacity from Emirates Airlines between Dubai and Nigeria in the summer.”



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