Contact Information

New York

We Are Available 24/ 7. Call Now.

Eric Medji, a Benin businessman, is the founder of fruit juice company—Othentiks. His love for the motherland and adding value is the reason we’re rolling out this piece today.

Eric had the opportunity to work an IT consultant for top firms in Europe, but his dreams was to establish something big in Africa. Over a decade ago, the Benin businessman investigated business opportunities in Africa and where to invest big time. And it was a fruit juice business for him. He saw the abundance of fruits and poor packaging for those struggling with the business.

In 2013, Othentiks was born. From the company name, one can tell that he wanted things to be authentic and to beat his competitors.

He didn’t do it alone. He needed the support of his family. Although, Eric still works as an IT consultant part time. By 2023, Othentiks plans to roll out non-pasteurised fresh juices as well as expanding the market to Europe.

Thank you for reading this piece on Africans Masterminding Africa. Please share today’s edition with your network on WhatsApp, Telegram and other platforms, and feel free to leave comments or any suggestions. We’ll like to learn more from you as well.

Follow us on Twitter, Instagram, and Facebook, to stay engaged in our real-time conversations on fashion, tech and innovation in Africa.

By Elijah Christopher



Elijah Christopher is a lifelong creative artist and a journalist for “A New Touch Of Africa”, an American news media and magazine focusing on Africa-related issues, fashion, new technologies and innovations. He has contributed to several published works, most notably a collaborative poem celebrating Scottish poet Edwin Morgan and in 2021 was the winner of the DIAJ Award for his photo-artistry.

Leave a Reply

Your email address will not be published. Required fields are marked *