According to Netblocks, an internet monitoring company; the recent Facebook, Instagram and WhatsApp outage possibly cost the Sub-Saharan Africa economy about $19.8m.
Like many other business owners in the world using the above-mentioned social media platforms to get leads and drive sales, African business owners are equally counting losses incurred during a six-hour outage.
EFFECT OF THE FACEBOOK OUTAGE
While people were unable to access their accounts, e-commerce services majorly operating via social media without websites were greatly affected.
Karen Wambugu, a digital marketing expert said:
“Those who received the biggest hit are freelancers and owners of small stores, unlike big stores which have websites.
“When social media platforms like Facebook and Instagram are not working, small stores cannot process their sales because they don’t have alternatives.”
Richard Gikonyo, who owns an online home interior business in Nairobi, Kenya, lamented:
“Our estimation is that we did not attend to about 50 clients, and today (Tuesday) business is really down.”
Kafui Adza, a Ghanaian restaurateur in the capital city, Accra, reported that 80% of her customers make orders online.
“80% of our orders come from online customers. Only a few customers who could drive during the heavy traffic could come to the restaurant,” she said.
By Elijah Christopher