Jide Adetunji and Ibrahim Kamara are two entrepreneurs who left their corporate jobs in software development and finance to pursue their passion for art, music, and fashion. Together, they founded GUAP, a multi-platform video magazine in 2015.
“I just thought back to my youth. I really love creative things. I love drawing. I love music, I love fashion, but I also love being an entrepreneur,” says Adetunji.
GUAP is a platform that celebrates creativity and diversity in youth culture. It features interviews, profiles, and news about emerging artists, musicians, and fashion designers. The magazine has gained a large following in the UK and beyond, and has worked with clients such as Nike, TikTok, Coca-Cola, and Adidas.
Adetunji and Kamara’s decision to leave their previous careers was driven by their desire to create something that would make a positive impact on the world. They felt that the traditional media did not accurately represent the diversity of youth culture, and they saw an opportunity to fill this gap with GUAP.
Since its launch, GUAP has become a leading voice in youth culture, and has won several awards for its innovative approach to media. Adetunji and Kamara have also been recognized for their entrepreneurial spirit, and have been invited to speak at events and conferences around the world.
I just thought back to my youth. I really love creative things. I love drawing. I love music, I love fashion, but I also love being an entrepreneur – Jide Adetunji
Their success with GUAP demonstrates the power of following one’s passion and taking risks in pursuit of a greater goal. By creating a platform that celebrates creativity and diversity, Adetunji and Kamara have not only built a successful business, but have also made a positive impact on the lives of countless young people around the world.
By Elijah Christopher
