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Adeyemi Ajao is a Spanish-Nigerian entrepreneur who has successfully launched and sold two startups that are currently worth over $1 billion: Cabify and Jobandtalent.

(Cabify is a ride-hailing platform that operates in Latin America, Spain, and Portugal, while Jobandtalent is a job marketplace that connects job seekers with employers.)

Ajao faced numerous challenges in his entrepreneurial journey, including pushback from venture capital firms who were skeptical of his ideas. Despite this, he persevered and eventually secured funding for his startups.

In the case of Cabify, Ajao had to overcome regulatory hurdles and fierce competition from established players like Uber.

We got a lot of: “You want money for a website where you ask college kids to put their pictures? Sounds like a Nigerian scam.” – Adeyemi Ajao

However, his vision and persistence paid off. Cabify has now raised over $500 million in funding and operates in more than ten countries, while Jobandtalent has raised over $100 million and serves over 10 million users worldwide.

Ajao’s success as an entrepreneur inspired him to co-found his own venture capital firm called Base10, which focuses on investing in startups that leverage technology to solve real-world problems. Base10 has already raised over $250 million and has invested in a number of promising startups, including Brex, which provides corporate credit cards to startups, and One Concern, which uses AI to help cities prepare for natural disasters.

Ajao’s story is a testament to the power of perseverance and the importance of having a strong vision. 

Despite facing numerous challenges and setbacks, he remained committed to his ideas and was ultimately able to build successful, billion-dollar companies. 

His success has also paved the way for other entrepreneurs, particularly those from underrepresented backgrounds, to pursue their own dreams and make a positive impact on the world.

By Elijah Christopher 



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