Joycee Awosika is a true African entrepreneur breaking grounds through her unique wellness and luxury spa brand, ORÍKÌ.
She launched a powerful brand called ORÍKÌ — a cultural phenomenon amongst Yoruba-speakers of West Africa — which literally has the touch of an African identity.
Joycee is also an energy economist and has ever since, from 2015, provided employment opportunities to people through ORÍKÌ.
And in 4 years, the company has developed 6 spas as well as distributing farm-to-skin products to other parts of the world.
She has impacted lives positively, and has contributed in enlightening younger people as a speaker. She has her works published in CNBC, The Huffington Post, Ebony Magazine, and The Guardian among others.
She is not soaring alone but carrying others along. Through her platform, SOAR, she helps individuals to scale up leveraging on innovative systems and structures.
With an unwavering determination, no societal biases have weighed her from chasing her dreams.
But where is the burning passion coming from? What has really inspired the brain behind ORÍKÌ?
In her words, Joycee Awosika told her own story:
“From a young age I have had a keen interest in solving problems and monetizing opportunities. I started a babysitters club when I was younger, a candy store out of my locker, I made accessories and much more as a child. I would say there was a streak and love for entrepreneurship from as young as I can remember.
“My Father was also an entrepreneur going up and I use to enjoy visiting his office and learning about what he did, it definitely left an impression on me and fueled my passion.
“As a young girl who grew up in the western world, I was intrigued by natural ingredients and their potency. The more I experimented; skin and hair became her weapon of choice for self-expression – a way to experiment with raw materials and resources – and it powered a journey that led me back to my roots on the Continent of Africa, specifically Nigeria, and that propelled the creation of ORÍKÌ.
“After years of experimenting with all types of natural ingredients, at one point creating a mini lab in a home setting, testing and experimenting with diverse materials from activated charcoal to wild berries and ingredients in between.
“I wanted others to experience and believe in the potency of natural. Seeing a void in the industry and a depiction and narration of Africa as being helpless and lacking, I launched a personal grooming brand “inspired by nature and crowned with opulence,” focusing on a wide range of raw materials and ingredients for all skin types, creating formulas that work for all depending on skin type and concern.”
Joycee Awosika, an African masterminding Africa regardless of age and sex, continues to impact SMEs to grow beyond their expectations and to really understand how their consistent efforts will improve the economy especially in a trying time like this.
By Elijah Christopher
Elijah Christopher is a journalist at A New Touch Of Africa, is also a creative writer, a poet, and an IT enthusiast. He contributed to the collaborative poem written in celebration of Edwin Morgan Centenary, the first Glasgow poet laureate and Scottish national poet from the University of Glasgow. He loves meeting people and learning about new places, cultures, events, and lifestyles.