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The world’s largest jewellery maker by volume, Pandora, has announced that it will commence the use of only recycled silver and gold from 2025, rather than the newly mined silver and gold in its jewellery. It is set to commence the sourcing for 100% renewable electricity at its two jewellery crafting facilities in Thailand this year 2020, and by 2025 the company will be carbon neutral across its entire operations. This was publicly announced in a statement issued by the company. reports that the brand’s shift will cut carbon emissions by two thirds for silver and by more than 99% for gold. While, Silver is the most used material in Pandora jewellery, smaller volumes of gold, palladium, copper and man-made stones such as nano-crystals and cubic zirconia are also used. Pandora has its African presence in Nigeria, South-Africa and a few other countries.

Currently, Pandora makes use of 71% of recycled silver and gold jewellery. Shifting completely to recycled silver and gold will reduce CO2 emissions, water usage and other environmental impacts, because recycling of metals uses fewer resources than mining new metals. This is based on the conclusion of a Copenhagen-based company. It is expected that by 2025 the company will be carbon neutral across its entire operations.

According to CEO, Pandora, Alexander Lacik, “Silver and gold are beautiful jewellery materials that can be recycled forever without losing their quality. Metals mined centuries ago are just as good as new. They will never tarnish or decay. We wish to help develop a more responsible way of crafting affordable luxury like our jewellery, and prevent these fine metals from ending up in landfills. We want to do our part to build a more circular economy.”

“The carbon emissions from sourcing of recycled silver are one third compared to mined silver, while recycling of gold emits approximately 600 times less carbon than mining new gold, according to life cycle assessments “The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources,” he concluded.



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