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Iretidayo Zaccheaus, popularly known as Iretizee, is a visionary entrepreneur and the brilliant mind behind Street Souk, West Africa’s largest streetwear convention.

Born and raised in Lagos, Nigeria, Iretizee recognized the vibrant streetwear culture that thrived in the region and saw an opportunity to bring it to the forefront of the fashion industry.

With a passion for fashion and a keen understanding of the potential market, she embarked on a journey to create an inclusive platform that celebrated streetwear and urban culture. 

In 2010, she founded Street Souk, a groundbreaking event that showcased emerging streetwear brands, local designers, and creative talents.

Iretizee’s vision for Street Souk was not only to provide a space for designers to exhibit their work but also to foster a community that promotes collaboration, innovation, and entrepreneurship. Through workshops, panel discussions, and networking opportunities, she aimed to empower aspiring designers and fashion enthusiasts, encouraging them to chase their dreams.

Over the years, Street Souk has grown exponentially. The convention attracts thousands of attendees, including industry professionals, fashion enthusiasts, and trendsetters from across Africa and beyond. It has become a hub for creative expression, where fashion, art, and music converge.

Iretidayo Zaccheaus’s dedication and relentless pursuit of her vision have transformed Street Souk into a cultural phenomenon. Through her innovative approach and commitment to nurturing talent, she has played a pivotal role in shaping and elevating West Africa’s streetwear scene.

By Elijah Christopher 

 

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