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“Two more days until the launch of The Heirloom Shirt, where you can upload images of someone you would like to memorialise on this Satin Shirt, through a portal on

I chose my late grandmother Matiego Magugu – who will you memorialise?”

That’s the super cool Magugu on Twitter yesterday. 

Thebe Magugu, a rising star in the fashion industry, has taken the world by storm with his unique vision and innovative designs. Hailing from South Africa, Magugu has emerged as a true fashion icon, showcasing his talent and creativity through his remarkable collections. 

One of his most notable achievements was the launch of his AW21’s Alchemy collection, which garnered significant attention and acclaim worldwide.

In this groundbreaking collection, Magugu showcased his ability to blend traditional African elements with contemporary fashion, creating a mesmerizing fusion of cultures and styles. The Alchemy collection was a testament to his deep understanding of his heritage and his determination to redefine the African fashion narrative.

One particular moment that captured the fashion world’s attention was when global superstar Rihanna was spotted wearing Magugu’s Merino Wool Fringe Knitted dress from the AW21 collection. Rihanna, known for her impeccable sense of style, further amplified Magugu’s influence and brought his designs into the spotlight. This collaboration showcased the breadth of Magugu’s talent and his ability to captivate even the most discerning fashion connoisseurs.

The Merino Wool Fringe Knitted dress itself exemplified Magugu’s signature style, featuring intricate patterns, exquisite craftsmanship, and a blend of textures. The dress beautifully showcased his attention to detail, with delicate fringes and strategically placed cutouts that added a touch of sensuality and modernity.

Magugu’s rise to prominence is a testament to his unwavering dedication and commitment to his craft. He has not only broken barriers within the South African fashion industry but has also brought African fashion to the global stage. His designs reflect a rich tapestry of African culture, incorporating elements such as vibrant prints, traditional silhouettes, and indigenous fabrics.

Beyond his talent as a designer, Magugu’s commitment to sustainability and ethical practices has also set him apart. He has consistently prioritized responsible sourcing, fair trade, and the empowerment of local artisans. His dedication to creating a more inclusive and sustainable fashion industry has garnered him praise and admiration from both industry insiders and fashion enthusiasts alike.

I am honoured to join The BoF 500 community, the definitive index of the people shaping the global fashion industry of today and tomorrow – Magugu on joining BoF

By Elijah Christopher 


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