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Created by Mann Made, Ubuntuland was launched in the first quarter (Q1) of 2022 at Sandton.

During the event earlier this year, Mic Mann, the co-founder and CEO of Africarare–a 3D virtual reality immersive hub, said:

“Our mission in Africa is the application of technology to educate, inspire and empower.” 

According Mann, the time is now after 6 years of VR experimenting. 

“Now is the time to create an African metaverse. We cannot get left behind,” he added.

The project is greatly magnifying Africa’s creativity to the world. 

South African advertising agency, M&C Saatchi Abel is among the companies that keyed into the project and bought virtual lands on Ubuntuland.

In the words of Mike Abel, M&C Saatchi Group South Africa, founding partner and CEO:

“We believe in the combination of the real and virtual world and the metaverse is opening up new ways for people to interact…It will open our continent up to significant digital and economic growth opportunities for both talent, clients and industry colleagues to come together to solve business and even societal challenges with creativity.”

How Ubuntuland Metaverse Works

It was motivated by traditional African architecture. Ubuntuland so far consists of about 204,642 plots of land comprising of different village sizes in various community hubs. The layouts are designed, positioned and priced according to a tiered value system. 

Guess what 😦 ?

Africa’s largest mobile operator, MTN, purchased quite a number of plots on Ubuntuland making the mobile operator one of the richest digital landholders.

The Landholders

Based on current design, landholders on Ubuntuland can customise their 3D land spaces which includes game development with crypto earnings, hosting shops, and renting virtual services, and other applications among others.

Sounds like fun right?

It’s more than fun considering the potential economic growth for Africa. Recent studies predicts that Ubuntuland could attract more than 40 billion US dollars into the African economy in its first decade.

By Elijah Christopher 



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