In South Africa, Wesgro — an investment promotion company focusing on tourism and trade for Cape Town and the Western Cape province, has been on the move turning Cape Town into a major remote work destination on the continent.
With the pandemic a lot has changed and businesses continue to adapt to survive and thrive with new technologies. We’ve heard about “The Great Resignation” and we’ve seen the crazy rise of remote workers sitting in their homes pulling different ends to make ends meet.
This is one important thing, businesses in Africa are recognizing and providing a big room to accept this change and grow with digital transformation.
According to Jean Scheltema, head of marketing and communications at Wesgro, tourism contributed about $946m in 2019 to the Western Cape economy. Indicators show that the numbers may improve as the management remains hopeful that international tourism will bounce back.
Earlier, the company joined hands with AirBnb during the first quarter of the year encouraging homeowners, hotels, as well as accommodation agents to register on the platform to expand their services at affordable prices.
With the campaigns so far, Wesgro priority is to positively impact local job creation — providing opportunities for people in the rural areas.
By Elijah Christopher